Lee Valley Ireland has designed and manufactured high-quality Irish country clothing since 1986. It is a family business set up by Denis and Loretto Hurley based in the quaint village of Inchigeela, County Cork. Denis saw a market for flannel grandfather shirts, a style associated with Ireland of long ago. He began drafting patterns and cutting fabric at home; he then outsourced the production of these shirts to local tailors who operated from their homes.